Project experiences

21minuten.nl is the largest online survey in the Netherlands, giving insight in how the Dutch think on important socio-economical themes. It is a recurring initiative supported by McKinsey, to increase the involvement of the Dutch in political debate and to help the Dutch government think about policies around these themes.

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Achieving marketing excellence through customer insights

Learn how McKinsey helped one of the world’s leading pharmaceutical companies rethink how it markets its products.

 

Building a bank from the ground up

One of the Middle East’s largest and oldest banks had decided to expand into Malaysia. We worked with them to create an innovative, customer-focused bank unlike any other.

 

Building trust in change

The success of a leading consumer electronics company was masking underlying problems that eroded its profitability. Find out how McKinsey earned the client’s trust to deliver difficult—but essential—recommendations for its long-term growth.

 

Creating change in a creative organization

A TV network with a global audience of more than 1.5 billion wanted a bold new growth strategy. We recommended they instead focus on reinventing how they work. Find out why—and what the results were.